Anyway, one of the front running influence measurement tools (Klout) recalibrated their algorithm a few months ago. The vast majority of scores dropped, and the rumours on the grapevine, rightly or wrongly, were that the recalibration was because of Justin Bieber's continually perfect score of 100. So, there was a lot of discussion about everyone's score actually being relative to Justin....Justin, in fact, maybe perceived to be the epi-centre of the online influence universe.
I have nothing against this chap, apart from his music, and the fact that he is slowly infiltrating my home with random noise and his face appearing on a number of bedroom walls....however, after the conference and discussion yesterday I arrived home to find that a life size cardboard cut out of Justin Bieber had decided to move in on the same day. I'm hoping this is coincidence and not a prank from someone with a warped mind.
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| Bieber, Maddy and Tallulah |
Naturally, there had to be a series of photo calls with cardboard Justin, and I wanted to share this one. A few likes and dislikes about the picture:
Dislikes:
1. Justin Bieber
2. My eldest daughter thinking she is standing next to Justin Bieber, and looking far too happy about it
Likes:
1. My youngest daughter getting in on the action and spoiling the "moment". Good work Tallulah!
2. My other two daughters nowhere near Justin Bieber
As luck would have it, I also enjoy a little bit of .22 smallbore competition target rifle shooting. So there is a strong chance that Justin's cardboard effigy will serve a much more rewarding purpose.
The Real Value of Online Influence Tools: The Figaro Conference, London 12th July 2012
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